Flavor Trends

Consumers today want beverages that do more than simply quench their thirst. Whether they’re looking to enhance their energy, boost their athletic performance, or just feel better overall, they’re finding flavorful options in functional beverages.

Light, refreshing and exceptionally mixable, lemon-lime soda has long been a consumer favorite. The Starry® brand delivers all of these attributes and more with its crisp, punchy citrus flavor that’s deliciously different from other options on the shelf.

Products that support mental wellbeing are emerging as a powerful niche within the functional beverage category. Take a closer look at these cerebrally satisfying offerings.

The times have never been better for those who choose to reduce or quit their consumption of alcohol. Mocktails today are supremely delicious and order-worthy, offered in a wide variety of fruity flavors with striking presentation.

Hydration today is about more than simply quenching your thirst. Consumers are increasingly turning to fun flavors and other tasty enhancements when it comes to their water choices.

Consumers are looking to cut sugar without compromising the taste they love. It’s this easy…

Consumers today are increasingly choosing cold and iced coffee offerings over the traditional hot cup of joe. Discover the reasons why—and how you can take full advantage.

While yuzu fruit was projected to be an ingredient that would be everywhere in 2023, the most popular fruit flavors are currently the mainstream staples consumers go for again and again.

Consumers are here for original, revitalized takes on drinks: explore spring trends in fruit, floral, and botanical flavors.

Foods and beverages reminiscent of tropical travels help simulate the feel of a getaway and serve as a more affordable reminder of the warmer weather they crave.

Hispanic Heritage Month is September 15 – October 15. See what opportunities there are with Aguas Frescas this month and beyond.

Adding unique or exotic flavors is a great way to generate new excitement with your beverage program. Take a look at some of the trending tastes of the day.

Calling all mixologists! The holiday season (or any time of year for that matter) is a great opportunity to thrill partygoers with festive drinks, whether booze-infused or alcohol-free.

The COVID pandemic had major impacts on the foodservice industry. On the brighter side, one outcome is the increased demand for vegetables. Their immune-system-boosting benefits are a key reason why.

Invite them in with innovative drinks they can't get anywhere else.

Now’s a great time to look at your drink menu to see how you can inspire joy with the bold, unique flavors guests are looking for.